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Privacy Policy

Last Updated: April 9, 2026.

Last Reviewed: April 9, 2026.

Bar Keeper’s Friend, Inc. and its affiliates and subsidiaries (collectively, “Company”, “we”, “us” or “our”) respect your privacy. This Privacy Policy (“Policy”) describes our practices for collecting, using, maintaining, protecting, and disclosing Personal Data (defined below) from or about you when you access or use our Website www.barkeepersfriend.com (our “Website”) and any associated functionalities or services that link or refer to this Policy (collectively, the “Services”).

This Policy applies to anyone who uses or accesses our Services, regardless of whether you use the Services via a computer, mobile device, tablet, or other medium (collectively, your “Equipment”).

This Policy applies only to Personal Data we collect:

  • Through the Services.
  • In communications, including email, text, chat, and other electronic messages, between you and us through or about the Services.
  • When you interact with our advertising on third-party websites and services, if that advertising includes links to this Policy.

It does not apply to Personal Data collected by:

  • Us through any other means, including on any other website operated by us or any third party, including our affiliates and subsidiaries, that does not link to this Policy; or
  • Any third party, including our affiliates and subsidiaries, whether through any application or content (including advertising) that may link to or be accessible from or through the Website.

Our Website and its Services are directed to individuals 18 years old and over. If you are under 18, please do not use our Website or Services or share your information with us.

This Privacy Policy also explains the choices available to you and, depending on where you are a resident, the rights you may have regarding your Personal Data under applicable law. Additional disclosures may apply to residents of certain states, countries, or regions. We will issue jurisdiction-specific supplements or additional notices, as necessary. Any such supplement or notice forms part of this Policy and will control in the event of a conflict as to individuals in that jurisdiction.

Unless otherwise stated, we are the data controller of Personal Data covered by this Privacy Policy. If you have any questions about this Policy, including any requests to exercise your data subject rights, please contact us as provided below.

Please read this Policy carefully to understand our policies and practices regarding your Personal Data and how we treat it. By interacting with our Services or providing us with your Personal Data, you agree to the collection, use, and sharing of your Personal Data as described in this Privacy Policy. This Policy may change from time to time (see Changes to Our Privacy Policy). The “Last Updated” date above provides you with notice of when this Privacy Policy was most recently updated.

INFORMATION THIS POLICY INCLUDES:

  • PERSONAL DATA WE MAY COLLECT OR PROCESS
  • HOW WE COLLECT PERSONAL DATA
  • HOW WE USE PERSONAL DATA
  • DISCLOSURE OF PERSONAL DATA
  • YOUR RIGHTS AND CHOICES
  • ADDITIONAL DATA SUBJECT RIGHTS
    • U.S. State Data Subject Rights
    • EEA, EU, and UK Residents’ Data Subject Rights
    • Canadian Residents
  • HOW WE PROTECT AND RETAIN YOUR PERSONAL DATA
  • INTERNATIONAL TRANSFERS
  • MINORS’ ONLINE PRIVACY
  • NOTICE OF FINANCIAL INCENTIVES
  • CHANGES TO OUR PRIVACY POLICY
  • CONTACT US

PERSONAL DATA WE MAY COLLECT OR PROCESS

For purposes of this Privacy Policy, “Personal Data” means any information relating to an identified or identifiable natural person (“data subject”) who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

The types and categories of Personal Data we may collect or process include:

  • Identifiers and contact information: such as full name, postal address, billing or shipping address, email address, telephone number, online identifiers, Internet Protocol (IP) address, or other similar identifiers.
  • Commercial information: such as details about payments to and from you, records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
  • Technical information: internet and network activities such as internet browsing history, search history, system usage, electronic communications with us, or methods used to browse into or away from a page; Equipment information such as browser type and settings, operating system and version, language and timezone, and device identifiers; or network connection and usage details when you interact with our Website and Services, such as clickstream to, through, and from our Website, page response times, error logs, pages visited and URLs viewed, timestamps of visits and actions taken. 
  • Geolocation data: general location data derived from your IP address or location information you choose to provide through location-related features on our Services (e.g., store locator functionality), such as your country, state or province, city, or your zip code.
  • Professional or employment-related information: such as employer or company name, title, and related business information if you provide it through a collaboration, business inquiry, or for other similar business-to-business reasons.
  • Communications and Content: including information you elect to provide as part of your messages, attachments, requests, inquiries, reviews, and feedback you make through the Services or emails, chats, or other communications sent to us.


Please note that we do not seek to collect sensitive Personal Data or special categories of Personal Data, as those terms are defined under applicable law, through the Services.

You may always choose not to share your Personal Data with us; however, if you choose not to provide or allow us to collect certain information, we may not be able to provide you with some or all of our Services. We may indicate which information is required depending on the service through which you are engaging, such as through Website banners or contracts. If you have questions about what Personal Data may be required to receive our Services, please contact us as provided below.

HOW WE COLLECT PERSONAL DATA

You Provide Information to Us

We collect information about you when you interact with our Services, such as when you complete forms on our Services; subscribe to our newsletter; participate in surveys, sweepstakes, contests, promotions, or similar activities; create, upload, or post content to the Services, including reviews and media such as photos, videos, or audio recordings; request information about our products or services, to request customer service or support, or submit a collaboration, business, distributor, or other similar inquiry; or otherwise contact us or communicate with us through the Services by email, phone, social media, or other channels.

You also may provide information to be published or displayed (“posted”) on public areas of the Services or on our social media pages, such as on our “Before and After” page or when you tag us on social media pages, or complete the form to submit user stories to us, or transmitted to other users of the Services or third parties, including but not limited to your reviews, comments, and photographs (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Any such User Contributions are shared with your consent and are not subject to this Policy. Further, although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Services with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Automatically Through Our Services

As you navigate through and interact with our Services, and with your consent if required, we may use automatic data collection technologies to collect information that may include Personal Data. Information collected automatically may include usage details, IP addresses, operating system, and browser type, and information collected through cookies, web beacons, and other tracking technologies, including details of your interactions with our Services, such as traffic data, location data, logs, and other communication data, and which resources and Services you access and use. The data collected through these automatic data collection technologies, whether connected to your Personal Data or not, help us improve our Services and deliver a better and more personalized experience by enabling us to: 

  • Estimate our audience size and usage patterns. 
  • Store your preferences, so that we may customize our Website and Services according to your individual interests. 
  • Speed up your searches. 
  • Recognize you when you return to our Services. 

With your consent if required, we may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). For more information, see Targeted Advertising and Third-Party Advertising.

Cookies and Other Automatic Data Collection Technologies. The technologies we use for this automatic data collection may include: 

  • Cookies. A cookie is a small file placed on your device when you interact with the Services. You may refuse to accept or disable cookies by activating the appropriate setting on your browser or Equipment. However, if you select this setting, you may be unable to access certain features of the Services. The types of cookies we use may include the following:
    • Strictly Necessary Cookies: These cookies are essential for the Services to function properly. They enable core features such as secure login and site navigation. Consent is not required for our use of these cookies.
    • Preference Cookies: These cookies remember user preferences, such as language and regional settings, to improve functionality.
    • Statistics Cookies: Also known as performance cookies, these cookies collect data on how users interact with the Services, such as which pages are visited and how long users stay.
    • Marketing Cookies: These cookies track users’ browsing activities over time and across websites to collect Personal Data for targeted advertising.
  • Web Beacons. Some parts of the Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those parts or opened an email and for other related statistics (for example, recording the popularity of certain content and verifying system and server integrity).

We also use Google Analytics to analyze use of our Services, with your consent if required. For more information about how Google uses information from sites or apps that use its services, please visit How Google uses information from sites or apps that use its services – Privacy & Terms – Googlehttp://www.google.com/policies/privacy/partners/.

For information about how to opt-out of use of these automated technologies for purposes of “selling” or “sharing” your Personal Data (as defined by applicable law), or for how to revoke your consent, please see below.

You can set your browser or Equipment to refuse all or some browser cookies or other tracking technology files, or to alert you when these files are being sent. If you have consented to the use of non-essential cookies, you may always revoke your consent. Please note that some parts of the Services and related features may become inaccessible or not function properly if you disable or refuse certain cookies.

For more detailed information on our use of Cookies, please visit our Cookies Policy.

  • Third-Party Use of Cookies and Other Tracking Technologies. Our Services may contain links or allow connection to third-party websites, applications, content, or services we do not own or control. These third parties may include advertisers, ad networks and servers, content providers, application providers, and your internet or mobile service provider. They may use automatic collection technologies to collect information about you or your Equipment when you interact with or use our Services. The information they collect may be associated with your Personal Data or they may collect information, including Personal Data, about your online activities over time and across different websites, apps, platforms, and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. For more information about your rights and choices regarding targeted advertising activities, see Targeted Advertising and Third-Party Advertising.

Note: We do not control these third parties’ tracking technologies or their collection or use of your Personal Data. If you have any questions about a third-party advertisement or other third-party targeted content, you should contact the responsible provider directly. The information you provide to any third-party applications or services will be subject to that third party’s terms and practices, and we are not responsible for the privacy, security, or data handling practices of those third parties. As such, we encourage you to read the privacy policies of any third-party links or services you access.

From Business Partners and Service Providers

We may receive Personal Data about you from other sources and combine that with information we collect directly from or about you. For example, we may obtain certain information about you from business partners or service providers that we engage to perform services on our behalf, such as website platform, email platform, consent management platform, and content providers; advertising networks and analytics providers; and security and anti-fraud services.

The Personal Data we may receive from third-party sources include information about your interests, contact information, transaction-related information, marketing or campaign information, public profile information, engagement metrics, or other information relevant to our relationship with you or your interaction with our Services.

HOW WE USE PERSONAL DATA

We may use Personal Data that we collect from or about you for the following business and commercial purposes, and, where applicable, for the legal bases described below:

  • To communicate with you. This may include: (i) responding to your inquiries, requests, comments, and feedback about our Services; (ii) providing customer support or troubleshooting assistance; (iii) sending newsletters, updates, and other marketing communications you request or consent to receive, or otherwise where permitted by applicable law, communicate with you about our services, products, and related offerings that may be of interest to you; (iv) notifying you about service status, maintenance, or changes to our Services, Terms of Use or this Privacy Policy; (v) responding to your privacy inquiries and data subject requests; and (vi) other communications, including when you contact us through forms, email, social media, or other channels.
  • To provide, maintain, and improve our Services. This may include: (i) providing you with the Services and any contents, features, information, products, or services that we make available through the Services; (ii) administering our Services and conduct internal operations, including for troubleshooting, data analysis, testing, research, statistical, and survey purposes; (iii) improving our Services, products, or customer relationships and experiences to develop, maintain, analyze, improve, optimize, measure, and report on our Services and their features and how users interact with them (our analysis may include the use of technology like machine learning and large language models, which may include training these models or sharing with third parties for model training); (iv) measuring our marketing effectiveness; (v) facilitating, fulfilling, and managing purchases, orders, payments; and (vi) fulfilling any other purposes for which you provided the data or that were described when it was collected.
  • To Address Legal Issues. This may include: (i) carrying out our obligations and enforcing our rights arising from any contracts entered into between you and us, including for billing and collection purposes and to detect, prevent, and address fraudulent activities, security threats, and violations of our policies; (ii) complying with our obligations to retain certain business records for minimum retention periods; (iii) complying with laws, regulations, court orders, or other legal processes; (iv) and protecting our rights or property, or yours or other health, safety, welfare, rights, or property.

We may use de-identified or anonymized data (non-personal data as defined under applicable law) which can no longer be associated with you for any legitimate business purpose, consistent with applicable law. For example, we may aggregate usage data to calculate the percentage of users accessing our Website and Services. However, if we combine or connect non-personal data with Personal Data so that it directly or indirectly identifies an individual, we treat the combined information as Personal Data in accordance with this Policy.

We may also use Personal Data in any other way consistent with the context in which the data was collected, and for any other purposes with your consent as permitted by law. For more information, see below Your Rights and Choices.

Legal Bases for Processing (EEA/EU/UK)

For individuals residing in the European Economic Area (EEA), European Union (EU), United Kingdom (UK), or otherwise subject to the General Data Protection Regulation, Regulation (EU) 2016/679 of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (“GDPR”), we process Personal Data only where we have a legal basis under applicable data protection law. Depending on the context, we may rely on one or more of the following legal bases:

  • Consent: With your prior consent to use your Personal Data for one or more specified purposes (e.g., to use cookies or to send you a newsletter), we may use your Personal Data to, for example, send you tailored marketing communications by email or other electronic means of communication and make personalized suggestions and recommendations to you about goods or services that may be of interest to you.  For more information about related rights and choices, see Your Rights and Choices.
  • Performance of a contract: Where it is necessary to enter into or perform a contract with you, or to take steps at your request before entering into a contract, we may use your Personal Data (e.g., name and contact information) to, for example, register you as a new customer, process and deliver the products and services you request, support similar transactional interactions, and to enforce our Terms of Use, this Policy, and other agreements between us where applicable.
  • Legal Obligation: Where it is necessary for us to comply with a legal or regulatory obligation to which we are subject, we may use your Personal Data for compliance, recordkeeping, responding to lawful requests, and certain audit or governance activities.
  • Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests or fundamental rights and freedoms do not override those interests, we may use your Personal Data to, for example, develop and improve our Services, administer our business operations, detect and prevent illegal activities, carry out market research through your voluntary participation in surveys, and, in some cases, deliver and measure our or third parties’ direct marketing with your consent. We consider and balance any potential impact on individuals and their rights before we process Personal Data for our legitimate interests, and we do not use Personal Data for activities where the potential impact on individual privacy overrides our interests (unless we have your consent or are otherwise required or permitted to by law).

If we believe the purpose for which we use your Personal Data goes beyond the scope of consent you provide during the Personal Data collection, we will communicate with you to obtain your consent as required by law.

For more information on your right to object to processing where we are relying on a legitimate interest, see Your Rights and Choices.

DISCLOSURE OF PERSONAL DATA

We may share your Personal Data for the purposes described above as follows:

  • To our subsidiaries and affiliates;
  • To business partners, suppliers, contractors, service providers, and other third parties (such as analytics, technology platform, and advertising providers) we use to deliver our Services to you, support our business operations, and/or enhance user experience;
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by us is among the assets transferred, or due diligence related to such transactions;
  • To third parties to market their products or services to you if you have consented to and/or not opted out of these disclosures, as required by applicable law.  For more information about related choices and rights, see Targeted Advertising and Third-Party Advertising;
  • To fulfill the purpose for which you provide the information or as otherwise disclosed by us when you provide it. For example, if you provide your contact and location information to use the store locator feature of the Services, that information will be transmitted to the locating service provider to provide you with the store(s) closest to you;
  • With your consent, consistent with applicable law;
  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request;
  • To enforce or apply our Terms of Use, this Privacy Policy, and other agreements between us where applicable, including for billing and collection purposes; or
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of our organization, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

During the twelve (12) months prior to the Last Updated Date of this Policy, we may have sold or shared (as those terms are defined by applicable law) Personal Data with the third parties and for the purposes described above. As of the Last Updated Date of this Policy, we do not directly sell or share (as those terms are defined by applicable law) Personal Data collected from or about you through our Services to third-party advertisers or analytics providers without your consent.

YOUR RIGHTS AND CHOICES

Your rights may vary depending on where you reside and the nature of your interaction with us. This section describes mechanisms we provide for you to control certain uses and disclosures of your information.

Important: The exact scope of these rights vary by country and state. There are also several exceptions under which we may not have an obligation to fulfill your request.

  • Cookies and Other Tracking Technologies. Please see Cookies and Other Automatic Data Collection Technologies above for information on how to manage these technologies.
  • Promotions by the Company. We will send promotional emails, advertisements tailored to your interests and preferences, or other marketing communications to you if you have requested information from us or purchased goods or services from us and you have not opted out of receiving such communications, or with your consent if required by applicable law. If you receive our marketing communications and do not want us to use your information to promote our own products and services, or third parties’ products or services, you can opt out by following the unsubscribe instructions or opt-out link included in such communications,  adjusting your communication preferences where available, emailing us and requesting to opt-out using the contact information below, or contacting our email service provider directly and requesting to opt-out. This opt-out generally will not apply to information needed to provide the requested service or other service-based transactions. For additional information regarding commercial electronic messages to Canadian residents, see the Canadian Residents section below.
  • Targeted Advertising and Third-Party Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, or, to share your Personal Data with third parties for promotional purposes, you can opt out or revoke your consent by contacting us as provided below or using the consent management tools we make available on the Services.
  • Universal Opt-out Mechanisms: In addition, some browsers and browser extensions may support the Global Privacy Control (“GPC” or universal opt-out controls) that can send a signal to process your request to opt out from certain types of data processing, including data “sales” as defined under certain laws. Should we engage in Personal Data sales or sharing (as those terms are defined by applicable law) for targeted advertising purposes, we will make reasonable efforts to honor your choices indicated by the signals sent through such universal opt-out controls consistent with applicable law.
  • Location Data. You can choose whether to allow the Services to collect and use real-time information about your Equipment’s location through the Equipment’s privacy settings. If you block the use of location information, some Services features may become inaccessible or not function properly.
  • Accessing, Updating, and Deleting Your Information. You can contact us as provided below to request access to, correction of, or deletion of Personal Data that you have provided to us. We may also ask you to verify your identity before we respond to your request. Depending on your request, we may not accommodate your request to change information if we believe the change would violate any law or legal requirement or negatively affect the information’s accuracy. If we cannot provide you with access to your Personal Data, we will inform you of the reasons, subject to any legal or regulatory restrictions.

Please note that if you delete your User Contributions from the Services, copies of your User Contributions may remain viewable in cached and archived pages or might have been copied or stored by other users of the Services. Proper access to and use of information provided to the Services, including User Contributions, is governed by our Terms of Use.

ADDITIONAL DATA SUBJECT RIGHTS

Subject to applicable law, and depending on your country or state of residency, you may have certain additional rights related to your Personal Data as described below:

U.S. State Data Subject Rights

Depending on your U.S. state of residency and subject to applicable law, you may have some or all of the following rights:

  • Right to request access to your Personal Data. This enables you to confirm whether we process your Personal Data and to receive a copy of the Personal Data we hold about you. Depending on your state, you may have the right to receive additional information and it will be included in the response to your access request.
  • Right to request correction of your Personal Data. This enables you to have any incomplete or inaccurate data we hold about you corrected, although we will take into account the data’s nature and processing purpose.
  • Right to request deletion of your Personal Data. Subject to certain exceptions under applicable law, you may request that we delete Personal Data about you that we maintain.
  • Right to data portability. Where technically feasible and required by applicable law, this enables you to have certain Personal Data we process about you returned to you, or transmitted to a third party of your choosing, in a structured, commonly used, and machine-readable format.

California Residents. If you are a California resident, you may have additional personal rights and choices with regard to your Personal Data. For example, California’s “Shine the Light” law (Civil Code Section § 1798.83) requires covered entities to permit California residents to request certain information regarding the business’s disclosure of Personal Data to third parties for their direct marketing purposes. It is our policy not to disclose Personal Data of individuals to third parties for the third parties’ direct marketing purposes if the individual has exercised their cost-free right to opt-out of such disclosure for such purposes as provided above.

Nevada Residents. If you are a Nevada resident, you may have the right to opt-out of the sale of certain covered Personal Data. Please note that we do not currently sell covered information, as “sale” is defined by Nevada law.

Exercising Your U.S. Data Subject Rights

You may exercise your applicable U.S. state data subject rights by submitting a request through the contact details provided below. We will process your requests in a manner consistent with applicable law.

Verification of Your Requests. We may require that your identity be verified prior to processing a valid rights request. We may verify your identity by comparing the information we have about you against the information we receive when you submit your request. If we do not have enough information to verify your identity, we may request additional information from you, consistent with applicable law. We may deny a rights request if we are unable to verify your identity.

Authorized Agents. Some states permit you to designate an authorized agent to submit requests to exercise certain data subject rights on your behalf. Even if you use an authorized agent to submit a request on your behalf, pursuant to applicable law, we may still require that you verify your identity depending on the nature of the request and sensitivity of the information at issue. If you are an authorized agent submitting a request on behalf of an individual, you must include a copy of the written, signed permission indicating that you are permitted to act on that person’s behalf.

Appealing a Denied Data Subject Rights Request. In some circumstances, we may deny your request to exercise one or more of the rights described above. If you disagree with our decision to deny your request or any portion of your request, you may appeal our decision within sixty (60) days of receipt of notice that your request has been denied. If you submit an appeal to a denied request more than sixty (60) days after you have been notified of our decision to deny the request, we may deny your appeal. If you submit a timely appeal, we will respond within forty-five (45) days of our receipt of your appeal.

If you wish to appeal a decision, please clearly and plainly describe your basis of disagreement with our decision by responding through the same means by which we communicated our decision or by submitting your appeal by contacting us as described below. We will review your appeal and either amend or uphold our decision. In either case, we will provide a written explanation of the reason for the decision. This decision will be final.

EEA, EU, and UK Residents’ Data Subject Rights

If you reside in the EEA, the EU, or the UK, you have the following rights regarding your Personal Data: 

    • Right to request access to your Personal Data;
    • Right to request rectification (correction) of your Personal Data;
    • Right to request erasure of your Personal Data (right to be forgotten;
    • Right to object to our processing of your Personal Data, where we are relying on a legitimate interest (or those of a third party) (note that should your Personal Data be processed solely for direct marketing purposes, you can object to that processing at any time without providing any justification);
    • Right to request restrictions of processing your Personal Data;
    • Right to request portability of your Personal Data (note that under the GDPR, this right only applies to automated data where our legal basis for processing it was either your prior consent or for the performance of a contract with you);
    • Where we are relying on consent to process your Personal Data, the right to withdraw your consent at any time, without affecting the lawfulness of any processing based on consent before its withdrawal;
    • Right to lodge a complaint with your supervisory authority; and 
    • If we make automated decisions about you based on your Personal Data that may affect your access or Services provided to you, and subject to certain limitations and exceptions, you have the rights:
  • To know the existence of automated decision-making, including profiling, and meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject;
  • To opt-out of any profiling in furtherance of decisions that produce legal or similarly significant effect;
  • Not to be subject the automated decision-making so long as the decision is not necessary for the performance of the contract with you or required by legal obligation; and
  • To contest the decision and request human intervention in the decision-making process, if such decision making is necessary.

Exercising Your EEA/EU/UK Data Subject Rights

You can exercise any of the rights set out above by contacting us as provided below. We will respond to all requests in accordance with applicable data protection laws. We may need to request specific information from you to help us confirm your identity. If we reject your data subject request, we will notify you of our reason for doing so.

If you believe that we have not used your Personal Data in accordance with the applicable data protection laws, you have the right to lodge a complaint at any time, as applicable, with your local Data Protection Authority (contact information for EU member authorities is available here) or supervisory authority (such as the UK Information Commissioner’s Office (ICO), here) and to seek judicial remedy.

Please note there are some instances where we cannot honor these requests and may be required by law or other legitimate reasons to continue processing your Personal Data.

Canadian Residents

If you are a Canadian resident, subject to certain exceptions as required or permitted by applicable law, you have the rights to access and correct (rectify) the Personal Data we hold about you, to withdraw consent at any time, and to lodge a complaint with the Office of the Privacy Commissioner of Canada (OPC) or your provincial privacy regulator, as applicable. You may have additional data subject rights depending on your residency and to the extent applicable to our data processing activities.

  • Commercial Electronic Messages. We will send you commercial electronic messages (such as promotional emails or SMS text messages) if we have obtained your express consent or if we have a valid basis for implied consent, such as an existing business relationship with you. You may unsubscribe or revoke your consent at any time by using the opt-out mechanism provided in such message, and we will honor your opt-out request in a timely manner consistent with the law.
  • Québec Residents. If you reside in the province of Québec and to the extent applicable to our data processing activities, you may have the following additional rights:
    • Right to De-indexation (Right to be Forgotten). You may request that we cease disseminating your Personal Data or to de-index any hyperlink attached to your name that provides access to your information, if the dissemination contravenes the law, violates a court order, or causes serious injury, subject to applicable legal standards.
    • Right to Data Portability. You may request to receive your computerized Personal Data in a structured, commonly used, and technological format, or request that we transfer it to another person or organization.
    • Automated Decision-Making. If we use your Personal Data to render a decision based exclusively on automated processing (including profiling), you have the right to be informed of that fact and, where applicable, to learn the reasons and factors leading to the decision and to submit observations to a human staff member to challenge the decision.
    • Consent. We will obtain your (opt-in) consent before deploying tracking technologies that identify, locate, or profile you, or before processing sensitive Personal Data.

Exercising Your Canadian Data Subject Rights

You can exercise any of your applicable rights set out above, subject to certain exceptions as required or permitted by applicable law, by contacting us as provided below. We have procedures in place to receive and respond to complaints or inquiries about our handling of Personal Data and our compliance with this Policy and applicable law. To discuss this Policy or our privacy practices with respect to Canada, please contact our privacy department using the contact information provided below.

HOW WE PROTECT AND RETAIN YOUR PERSONAL DATA

Data Security

We use commercially reasonable administrative, physical, and technical measures designed to protect your Personal Data from accidental loss or destruction and from unauthorized access, use, alteration, and disclosure. However, no website, mobile application, system, electronic storage, or online service is completely secure, and we cannot guarantee the security of your Personal Data transmitted to, through, using, or in connection with the Services. Any transmission of Personal Data is at your own risk. The safety and security of your information also depend on you. You are responsible for taking steps to protect your Personal Data against unauthorized use, disclosure, and access.

Data Retention

Except as otherwise permitted or required by applicable law or regulation, we will retain your Personal Data described in this Policy for as long as reasonably necessary to fulfill the purposes for which we collect it, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your Personal Data for a longer period, for example, in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. This means that when deciding how long to retain Personal Data, we consider our legal and business obligations, potential risks of harm, and the nature of the Personal Data and the purposes of processing it.

My Privacy Choices

This page allows you to exercise your data privacy rights. Please read our Privacy Policy carefully to understand your data privacy rights and the steps we take to respond to your request. To exercise your data privacy rights, please complete the following required information and click on submit.

If you prefer an alternative option to exercise your data privacy rights, please give us a call at United States: +1 (317) 636-7760 (Toll-Free for USA and Canada).

Our email is info@barkeepersfriend.com, our website address is barkeepersfriend.com, and our postal address is:

Bar Keeper's Friend, Inc.
5240 Walt Place
Indianapolis, IN 46254

INTERNATIONAL TRANSFERS

We operate globally and maintain the Personal Data we collect in the United States. The United States may have privacy laws that offer different levels of protection from the privacy laws of where you live. If you are located outside the United States and choose to provide Personal Data to us, please note that we transfer the data to the United States and process it there. By submitting your Personal Data through our Services, you consent to our collection, transfer, processing and use of your Personal Data in the United States.

If you a resident of the EEA, EU, UK, we will ensure that your Personal Data is adequately protected when it is transferred to the United States, for example, by implementing relevant standard contractual clauses approved by the European Commission. We have put in place appropriate measures to comply with the applicable laws and regulations to ensure that the transfer of Personal Data to countries outside of those jurisdictions provides an adequate level of data protection.

If you are a Canadian resident, we may process, store, and transfer your Personal Data in and to the United States, with may have different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of the United States may be able to obtain access to your Personal Data through the laws of the foreign country. We will ensure that appropriate contractual and other safeguards are in place to protect it, consistent with applicable Canadian privacy laws. You are welcome to contact us if you have questions regarding the collection, use, disclosure, or storage of Personal Data by our service providers and affiliates outside Canada, and/or to obtain access to information about our policies and practices with respect to service providers outside Canada.

MINORS’ ONLINE PRIVACY

Our Services are not intended for individuals under 18 years of age. We do not knowingly solicit, collect, sell, or share (as those terms are defined by applicable law) Personal Data from individuals under 18, or the relevant minimum age under applicable local legal requirements. If you believe we collected any information from or about an individual under 18, please contact us as provided below.

NOTICE OF FINANCIAL INCENTIVES

From time to time, we may offer coupons, promotional offers, sweepstakes, contests, or similar benefits to individuals who choose to sign up for our email newsletter or otherwise provide us with certain Personal Data (such as your name and email address) to opt into such programs. You may withdraw from those programs or revoke your consent at any time by following the unsubscribe or other instructions provided with the offer or by contacting us as described below. We do not assign monetary value to your Personal Data; to the extent applicable law requires us to assign such value, we consider the value of your Personal Data to be reasonably related to the value of the discount, promotional opportunity, or other similar benefits provided to you.

CHANGES TO OUR PRIVACY POLICY

We may update this Policy from time to time, and we will provide notice of any material changes to the Policy as required by law. The date the Privacy Policy was last updated is identified at the top of the page. We will notify you of changes to this Policy by updating the “Last Updated” date and posting the updated Policy on the Services. Please check our Services periodically to see the current policy and any changes we have made to it.

CONTACT US

If you have any questions about this Privacy Policy or our privacy practices or to exercise your data subject rights, please contact our Privacy Department at:


Bar Keeper’s Friend, Inc.

5240 Walt Place

Indianapolis, Indiana 46254

Attention: Privacy Officer

or by email to: info@barkeepersfriend.com

or by phone: United States: +1 (317) 636-7760

Toll-Free for USA and Canada: 1-800-433-5818

or via our contact form