It’s a Wrap! The New Bar Keepers Friend Trailer Wrap

October 6, 2021

The new Bar Keepers Friend trailer wrap is here, and it’s beautiful. So, if you live in Indianapolis, especially on the west side, be on the lookout. It’s hard to miss for all the right reasons.

So, Do You Know What a Trailer Wrap Is? 

I first learned about the Bar Keepers Friend trailer wrap from Paul SerVaas, president of SerVaas Laboratories, the parent company of Bar Keepers Friend. Paul and I were having lunch when he asked me if I knew what a trailer wrap was. He didn’t know about my relationship with TKO Graphix. After I explained that I’d worked with TKO for more than ten years, Paul excitedly said, “That’s who’s doing our trailers!”

Paul knew he wanted to wrap the Bar Keepers Friend trailers because, as he told me, “It’s an opportunity to show pride in our products, company, and team.”

More and more fleet graphics aren’t identification but a way to share a message, advertise a product or market a service. The Bar Keepers Friend trailer wrap does that and more.

The Bar Keepers Friend Trailer Wrap

Like I said, the Bar Keepers Friend trailer wrap is hard to miss. Wrapped from top to bottom in sky blue with a wide darker blue stripe fading into the lighter blue, it grabs your attention. Once someone is drawn to the wrap, they can’t help but notice the Bar Keepers Friend branded logo. The tagline “Once Tried, Always Used” leads the eye to the images of BKF products. Bar Keepers Friend is more than the original Powdered Cleanser, and the Bar Keepers Friend trailer wrap shares photos of 10 of the products in BKFs line up.

The 10 Bar Keepers Friend Products Showcased on the Trailer

Powdered Cleanser The original BKF powder cleanser has thousands of uses, from cleaning your shower door to removing the rust from your patio furniture.

Cookware Cleanser & Polish Specially formulated to remove burnt-on food and stains, BKF Cookware Cleanser & Polish can make old cookware and dishes look new again.

Soft Cleanser BKF’s Soft Cleanser is effective on various surfaces and has hundreds of uses at home or work.

MORE Spray & Foam Keep this spray cleanser on-hand for quick on-the-spot cleaning or removing grime and grease from vertical surfaces.

Coffee Maker Descaler Our descaler removes mineral deposit buildup from your coffee pot.

Coffee Maker Cleaner It removes the oily residue from your single serving or automatic drip coffee maker.

Cooktop Cleaner Quickly clean induction cooktops, cookware, and other glass or ceramic surfaces with our Multipurpose cooktop cleaner.

Stainless Steel Cleaner & Polish Remove oily fingerprints, grime, and food debris without damaging the protective coating on your stainless-steel appliances.

Granite & Stone Cleaner & Polish

Use our granite cleaner to safely clean and shine granite, marble, and quartz countertops, and other polished stone surfaces.

Toilet Bowl Cleaner  BKF Toilet Bowl Cleaner removes odors, hard water stains, rust stains, mineral deposits, grime, and makes porcelain shine.

How the Trailers Are Used 

The trailers will be used to transport Bar Keepers Friends products to central Indiana warehouses and distribution centers. When a distributor, retailer, or wholesaler purchases BKF products, the purchase includes delivery. Along with everything else that Bar Keepers Friend does, from research to manufacturing, we’ve added a limited logistics operation to meet customers’ delivery needs.

While I’m talking about the trailer, let us know if you or anyone you know has a CDL and would be interested in driving locally. BKF is a great place to work. When you sign on here, you’re part of the family.

The Bar Keepers Friend Trailer Wrap is on the Street!

Yes, the BKF trailer wrap is rolling down the road. Being a west sider myself, I know it’s only a matter of time before I see the trailer on the highway and point excitedly as I yell, “There it is! It’s the Bar Keepers Friend Trailer wrap!” Even if I’m alone in my car.

About the Author

Randy Clark is a speaker, coach, and author. He publishes a weekly blog at Randy Clark Leadership.com. Randy is passionate about social media, leadership development, and flower gardening. He’s a beer geek and on weekends (after COVID-19) he can be found fronting the Rock & Roll band Under the Radar. He’s the proud father of two educators; he has four amazing grandchildren and a wife who dedicates her time to helping others. Randy is the author of the Amazon bestseller The New Manager’s Workbook a crash course in effective management.